Nielsen//NetRatings: Local Papers Visited By Local Audiences
The WashingtonPost.com had the highest local penetration of any metropolitan news site, with 30 percent of D.C. area Web users visiting WashingtonPost.com in July. Boston.com--the Web site of The Boston Globe--was visited by 28 percent of local Web users in July, while AJC.com--online home of the Atlanta Journal-Constitution--was visited by 26 percent of that area's online users.
Of the top 10 cities Nielsen//NetRatings examined, Philadelphia was the only area where the local newspaper's Web site was not the most popular. In that city, USAToday.com had the largest market share, with visits by almost 10 percent of local online residents.
-- Wendy Davis