Gap Inc. Sites Rebound From Summer Outage

  • September 23, 2005
Shopping traffic at Web sites of Gap and Old Navy rebounded after being closed for several days this summer, according to new data from research company Hitwise. Traffic at Gap.com for the week ending Sept. 10 was 13 percent higher than for the week ending Aug. 20--the last week before the site went dark--while OldNavy.com saw a traffic increase of 5 percent for the same time period.
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