The National Hockey League has unveiled its new television promotional spots for the upcoming season, which Commissioner Gary Bettman said will air locally, regionally, on national television, and in
movie theaters. The innovative campaign is institutional in nature, depicting "the hockey experience" in a series of five vignettes. The broadcast campaign is scheduled to begin airing the week of
Sept. 26.
Read the whole story at Mediaweek, September 22, 2005 »
