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The 'Whys' Behind the ANA Enhanced TV Initiative

As I blogged earlier, the ANA is creating a venue in which advertisers will participate in test cells for upwards of a year in a variety of enhanced TV applications including addressability, ad supported video on demand, and personal video recorders. You may naturally wonder why we feel the ANA is suited to tackle this and why our members are electing to participate. Let me shed some additional light .

Read the whole story at ANA Marketing Musings, June 22, 2004 »

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