Get ready for dramatic change in automotive marketing in the next 18 months, including a big drop in ad spending from SUV brands. As hurricanes hammer the U.S. Gulf Coast and send gas prices soaring,
industry watchers anticipate hard times ahead for Detroit, and a sharp acceleration away from gas-guzzling SUVs, which until last year were the auto industry's darling. Instead, marketers are touting
fuel efficiency and consumers are beginning to look with new interest at smaller cars and hybrid vehicles.
Read the whole story at Adage.com, September 26, 2005 »
