Online Ad Revenues Surge 26 Percent In First Six Months Of '05
Online ad revenue for this year's second quarter totaled just under $3 billion, also marking a 26 percent increase over the second quarter of last year, as well as an increase of approximately 7 percent over the first three months of the year.
Search and display ads represented the bulk of online ad spending, with search accounting for 40 percent of total spending, and display ads pulling in 20 percent. Search, display ads, classifieds, and rich media ads all posted year-over-year increases, with search jumping about 27 percent to $2.3 billion in the first half of 2005, rich media increasing around 26 percent to $463 million, classifieds jumping approximately 33 percent to just over $1 billion, and display ads increasing by about 23 percent to $1.1 billion.
Referrals and lead generation spending soared to $347 million--about 204 percent higher than in the first half of 2004--but the category still only represents 6 percent of total ad spending.
Two categories posted year-over-year losses--sponsorships and slotting fees, which dropped about 23 percent and 37 percent, respectively, to $317 million and $58 million.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Online Ad Revenues Surge 26 Percent In First Six Months Of '05"
Leave a Comment