iProspect/Jupiter: Clients Disregard SEO Firms' Advice
Sep 27, 2005, 6:00 AM
Sixy-four percent of clients fail to implement their SEO firm's recommendations, according to an iProspect and JupiterResearch study released Monday. The study further revealed that 48 percent of organizations that outsource search engine optimization believe they underestimate resources required for implementation. Also, two out of three marketers who outsource their search engine optimization encounter obstacles that prevent them from implementing their vendor's SEO recommendations, and one out of three lack adequate personnel to implement their vendor's SEO recommendations, the study found. -- G.O.