Catastrophic natural events of late have offered stark reminders to major media companies, consumers and even grass-roots broadcasters of the unique role that local television and radio stations
continue to play even in this dizzying era of rapid advancement in digitally enabled communications technologies. The trick now is for local broadcasters to believe in that mission and invest enough
in it to leverage their connection with local viewers and advertisers in a way that will allow them to reinvent their business model before it's too late. There are recent signs that effort is under
way.
Read the whole story at The Hollywood Reporter, September 27, 2005 »
