The search engines are all about blogs, but turning that traffic into a selling vehicle is another story. Not so for eHobbies.com, which says it has watched its conversion rate double from the normal
2 percent to 4 percent whenever site users visit one of its blogs. Since adding blogging to its site in May, 5 percent of the company's overall traffic comes from its main blog destination,
www.ehobbies.blogs.com. In addition, 5 percent of all orders have recently tracked to a blog-based coupon.
Read the whole story at DMNews.com, September 27, 2005 »
