Snickers Satisfies Humor Hunger
One scenario features a mattress, complete with annoying mattress tag, and a pair of scissors. Visitors are encouraged to snip off the mattress tag, but must be prepared for the consequences: the police. Once the tag is cut, sirens erupt and the jailhouse bars come crashing down.
Another day brings a man with mysterious powers: He can set items on fire or bend them, merely by looking at them. The man then looks into a mirror, and his overgrown, unkempt mustache becomes neatly groomed.
The site reminds viewers to "check back tomorrow for more satisfaction," and hopes to reinforce the brand's position as what else? fully satisfying. Atmosphere BBDO created the site that intends to stay up until the consumer is left satisfied.