RAM: Adding Glitz to Mobile TV
While Bennett expects the product to be accessible directly from the phone deck on most major carriers by the end of this year, he also feels consumers will access mobile TV outside of carriers' garden walls. Even without direct carrier support or promotions, SmartVideo is already broadcasting to a growing base via SmartPhone Web browsers and Wi-Fi hot spots.
In less than six months of relatively un-hyped broadcasting, Bennett notes the company is running at about 25,000 subscribers. That may not be a market force, but it's well on its way.
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