RAM: Directionally-Challenged?
"One of the things that distinguishes us from the competition is that we've integrated local search directly into the mapping product," explains Bret Taylor, product manager for Google Maps. Combined with the satellite imagery, "that makes our set of queries and user traffic much more diverse." Also, when you click and drag the map, it only downloads the section you haven't seen yet, rather than the whole map, saving a lot of time, Taylor says.
Directions are currently the most popular feature on Google Maps, Taylor notes.
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