Sony today will be the sole advertiser on Style.com--home of Vogue and W online--as part of its campaign to launch its new flat panel TV geared for women. Sony will be making other significant online
buys as part of this campaign, but Style.com is the only site that will be entirely sponsored by the company. This effort will mark the first time that an advertiser has sponsored the entire Style.com
site.
-- Gavin O'Malley