Marketers spend a lot of time figuring out what teenagers want. Teenagers are their most desirable and fickle demographic, the arbiters of cool who set trends, influence brand health and part with
their discretionary income most freely. So as part of Advertising Week 2005, interactive advertising agencies tried to answer the question last Tuesday of what teenagers want. The Interactive
Advertising Bureau gathered 10 teenagers onstage at the Millennium Broadway Hotel to informally evaluate the creativity and effectiveness of three teenager-oriented interactive marketing campaigns,
all before an audience of hundreds of industry executives.
Read the whole story at The New York Times, September 29, 2005 »
