Intel's brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that's a hybrid of sponsorship and "branded entertainment" models. The short movie challenge, dubbed the
Intel Indies Film Contest, calls on video and animation directors to create live action or animated shorts on a specific theme and awards $45,000 in cash and home electronics equipment to winning
entrants.
Read the whole story at ClickZ, September 29, 2005 »
