Upcoming video game NBA 2K6, from Take-Two Interactive publishing label 2K Sports, will take product integration a step further with Nike iD. The shoe manufacturer will integrate its customizable Nike
iD shoe line into the game. In the "24/7" streetball mode, gamers will take on virtual pros of the streetball tournament world. Each small court victory will grant the gamer his opponent's Nike
Basketball shoes, which can be stored in his Nike locker.
Read the whole story at ClickZ, September 30, 2005 »
