Top 10 Online Health, Fitness & Nutrition Destinations
Week ending August 28, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

WebMD

3,181

2.53

Weight Watchers

1,195

0.95

Yahoo! Health

1,133

0.9

About Health and Fitness

1,011

0.81

MSN Health

900

0.72

Medco

794

0.63

AOL Health

711

0.57

drugstore.com

698

0.56

eDiets

612

0.49

Walgreens

569

0.45

Source: Nielsen/NetRatings

Demographic Data for Health, Fitness & Nutrition Category
Month of July 2005 US, Home and Work

Category

Target

Unique Audience (000)

Unique Audience
 Composition (%)

Total

50,920

100

Male

22,607

44.4

Female

28,313

55.6

Age

 2 - 11

611

1.2

 12 - 17

2,346

4.61

 18 - 24

2,345

4.6

 25 - 34

6,491

12.75

 35 - 49

18,299

35.94

 45+

27,586

54.18

 55+

14,222

27.93

 65+

4,951

9.72

HH Income

 $ 0 - 24999

3,069

6.03

 $ 25000 - 49999

11,436

22.46

 $ 50000 - 74999

13,799

27.1

 $ 75000 - 99999

9,613

18.88

 $ 100000 - 149999

7,679

15.08

 $ 150000+

4,404

8.65

 No Response

920

1.81

Source: Nielsen/Netratings

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Weight Watchers International, Inc.

116,058

20.5%

eDiets.com, Inc.

61,731

10.9%

Sepracor, Inc.

46,010

8.1%

Novartis AG

40,763

7.2%

Oxonia Insurance Group, Inc.

26,412

4.7%

Bayer Corporation

25,049

4.4%

Waterfront Media, Inc.

16,751

3.0%

GlaxoSmithKline

16,686

2.9%

Medical Hair Restoration

15,727

2.8%

Kaiser Permanente

14,291

2.5%

TAP Pharmaceutical Products Inc.

12,885

2.3%

Merck & Co., Inc.

11,202

2.0%

Spencer Forrest

10,590

1.9%

Pfizer, Inc.

10,372

1.8%

ALZA Corporation

9,598

1.7%

FEI Women's Health

8,456

1.5%

AstraZeneca Pharmaceuticals LP

8,139

1.4%

Wyeth Corporation

5,726

1.0%

Blue Cross and Blue Shield Association

5,669

1.0%

Metropolitan Jewish Health System

4,843

0.9%

Total

565,798

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard (728x90)

194,575

34.4%

Wide Skyscraper (160x600)

100,077

17.7%

Medium Rectangle (300x250)

78,197

13.8%

Non-Standard Dimension

63,482

11.2%

Skyscraper (180x150)

38,043

6.7%

Full Banner (468x60)

20,506

3.6%

Button #2 (120x60)

15,823

2.8%

Vertical Banner (120x240)

15,643

2.8%

Rectangle (180x150)

11,496

2.0%

Button #1 (120x90)

8,845

1.6%

Half Banner (234x60)

7,169

1.3%

Large Rectangle (336x280)

4,076

0.7%

Unspecified

2,706

0.5%

Square Button (125x125)

2,270

0.4%

Micro Bar (88x31)

1,380

0.2%

Square (250x250)

1,292

0.2%

Vertical Rectangle (240x400)

231

0.0%

Total

565,811

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

560,492

99.1%

Pop-Under

2,852

0.5%

Pop-Up

1,870

0.3%

Interstitial

370

0.1%

Floating/Overlay

229

0.0%

Total

565,813

100.0%

Source: Nielsen//NetRatings AdRelevance