College students rely on search engines more than any other media--including magazines, newspapers, and television ads--according to a new study by Yahoo! Search Marketing. For the study, Yahoo! and
Hall & Partners surveyed 486 college students in August, and Greenberg Brand Strategy conducted in-depth interviews with 12 students. Researchers asked students to rate various information
sources--including search, family and friends, and traditional media--on a five-point scale. -- Wendy Davis
