Lori Senecal is joining DDB as chief marketing officer, a new post. Senecal will be responsible for overall marketing of the DDB global brand, reporting to DDB Worldwide president and chief executive
officer Ken Kaess. She was most recently executive vice president and general manager of TAG Worldwide and director of account management at TAG parent McCann Erickson, New York. Senecal, whose
14-year career at McCann spanned two disciplines (strategic planning and account management), is widely known for her development of young adult lifestyle brands including Microsoft's Xbox, Coca-Cola,
Verizon Wireless, and Levi's. - Amy Corr
