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Claria: The Napster Of Pop-Up Advertising

What's Chip Morris to do? On one level, the money manager at Integral Capital Partners looks at Claria Corp., the No. 1 company in pop-up advertising, and instinctively wants a stake in its planned initial public offering. After all, Claria made $34.9 million on 2003 revenues of $90 million. But then, if critics have their way, Claria's practices will soon be illegal. "It might make a quick shot to zero, or it might go up 10 or 20 times if pop-ups don't go away," Morris says.

Read the whole story at BusinessWeek Online, June 18, 2004 »

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