For the Super Bowl on Feb. 5, the superlatives seem poised to ascend - or descend, depending on your perspective - to a new realm of hyperbole.The reason? The next Super Bowl will be the 40th
championship game to be sponsored by the league, which in rendering the sequence in Roman numerals has arrived at the meaningful letters XL. Read one way, it is XL as in excel. Read another, it is as
in extra large. But if the league and its advertisers are not careful, America may read XL as XS, as in excess.
Read the whole story at The New York Times, October 18, 2005 »
