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Sirius Retains Euro RSCG To Hype Howard Stern

Sirius Satellite Radio has awarded the marketing assignment for its Howard Stern channels to Havas' Euro RSCG, New York. Nine shops initially pitched the Stern project before the review narrowed to four finalists: Euro, Omnicom Group's DDB, Chicago; WPP Group's Ogilvy & Mather, New York; and SS&K, New York. Southfield, Mich.-based Doner, which handles the remainder of Sirius's business, was not involved in the contest.

Read the whole story at Adage.com, October 19, 2005 »

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