Contextual ad network AlmondNet--which offers a "post-search" technology that allows marketers to target consumers based on search activity after leaving search engines' sites--said Wednesday it has
been granted a second patent, which covers how publishers and other owners of online user profiles can earn revenue from ads targeted based on those profiles. For example, a consumer who searches for
car insurance information might then see an ad from an insurance provider when reading sports news, weather, or any other content--for up to 30 days following their initial search. Post-search ads do
not utilize personally identifiable information, and every ad allows consumers to opt-out. The company has been marketing the technology for several months, founder and CEO Roy Shkedi said.
--Gavin O'Malley
