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Sat Radio Duo Tunes Up for Ad Duel

As Howard Stern has geared up for his January arrival at Sirius Satellite Radio, so have efforts to woo advertisers to his show. Stern's impending arrival at Sirius is putting a spotlight not only on the competition with rival XM Satellite Radio for subscribers but also on the still-nascent initiatives by both players to attract advertisers.

Read the whole story at The Hollywood Reporter, October 22, 2005 »

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