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AOL, and Other Online Keys

The most ferocious battle on the Internet these days is between Microsoft Corp., the incumbent software giant, and Google Inc., the extraordinarily profitable Internet search firm. It's both an epic clash over this era's new mass medium and a cool development for people who use computers, because the companies constantly try to top each other with new products, such as mapping and desktop organizers. To strike a blow at Google and gain ground itself, Microsoft wants its MSN Search to replace Google as the search engine of choice on the Dulles-based America Online Internet service. AOL is Google's single biggest partner, serving tens of millions of information-hungry computer users whose searches turn into ad revenue.

Read the whole story at Washington Post, October 23, 2005 »

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