A deal between Time Warner Cable and NBC Universal will for the first time allow NBC's prime-time network programming to be available through a restricted form of video on demand. Viewers who miss the
beginning of The West Wing, ER or The Tonight Show will be able to use a new Time Warner Cable service, Start Over, to air the show from the beginning. All ads and programming following one of those
shows will remain intact, so viewers in effect can choose when they want to start watching a night of prime time.
Read the whole story at Adage.com, October 24, 2005 »