News Brief
RipeTV Harvests Charter Ad Deals, P&G, Dodge Sign On
Oct 26, 2005, 8:15 AM
Big national marketers Procter & Gamble and DaimlerChrysler's Dodge division have joined the list of charter advertisers signing on for the Oct. 28 launch of RipeTV, a new on-demand TV service that will be distributed simultaneously across cable video-on-demand services and broadband Internet. The deals, which focus on what RipeTV calls "immersive advertising platforms" that are both embedded and interactive, include ads for Dodge, P&G's Old Spice, Boost Mobile, and Midway. -- Joe Mandese
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