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Samsung Moves To Leo Burnett

Samsung is moving the portion of its $200 million global branding assignment handled by WPP Group's Berlin Cameron and JWT to Publicis Groupe's Leo Burnett Worldwide without a review, according to executives familiar with the matter. The move comes less than one year after Samsung Electronics moved the global branding assignment to WPP Group.

Read the whole story at Adage.com, October 26, 2005 »

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