Automotive on the Internet Plus Demographics, Advertisers and Ad Types

Automotive on the Internet Plus Demographics, Advertisers and Ad Types

Automotive on the Internet Plus Demographics, Advertisers and Ad Types                                  

A deeper drill down into automotive Internet destinations, demographics, advertisers, ad sizes and types

           

Top 10 Automotive Destinations
Week ending October 2, 2005 US, Home and Work

 

Unique Audience (000)

Active Reach (%)

eBay Motors

5,094

3.98

AOL Auto

1,775

1.39

Kelley Blue Book

1,388

1.08

MSN Autos

1,385

1.08

AutoTrader.com

1,168

0.91

Ford

953

0.74

Edmunds.com

782

0.61

AAA

760

0.59

Jumpstart Automotive Media

759

0.59

Cars.com

721

0.56

Source:  Nielsen//NetRatings NetView

                                                  

Demographic Data for Automotive Category
Month of September 2005 US, Home and Work

 

Target

Unique Audience (000)

Audience Comp (%)

Total

 

47,412

100

Male

 

27,332

57.65

Female

 

20,079

42.35

Age

 2 - 11

 771

1.63

 

 12 - 17

 3,083

6.5

 

 18 - 24

 2,377

5.01

 

 25 - 34

 7,978

16.83

 

 35 - 49

 17,700

37.33

 

 45+

 22,055

46.52

 

 55+

 10,138

21.38

 

 65+

 3,444

7.26

HH Income

 $ 0 - 24999

 2,549

5.38

 

 $ 25000 - 49999

 10,295

21.71

 

 $ 50000 - 74999

 13,334

28.12

 

 $ 75000 - 99999

 8,930

18.83

 

 $ 100000 - 149999

 7,325

15.45

 

 $ 150000+

 4,347

9.17

Source:  Nielsen//NetRatings NetView

 

Data below focuses on the Automotive Industry Week ending October 2, 2005 US, Home and Work          

                    

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

General Motors Corporation

565,877

54.8%

Toyota Motor Corporation

114,545

11.1%

DaimlerChrysler Corporation

106,344

10.3%

Ford Motor Company

62,733

6.1%

Mazda Motor Corporation

26,361

2.6%

Hyundai Motor Company

21,569

2.1%

Volkswagen AG

19,224

1.9%

Honda Motor Co., Ltd.

12,257

1.2%

Nissan Motor Co., Ltd.

8,210

0.8%

Fuji Heavy Industries Ltd

5,771

0.6%

Mitsubishi Motors Corporation

5,689

0.6%

Bob Moore Automotive Dealer

4,617

0.4%

Suzuki Motor Corporation

3,954

0.4%

Kia Motors Corporation

3,019

0.3%

Pinnacle Nissan Infiniti

2,350

0.2%

Rizza Automotive Group

2,226

0.2%

Antwerpen Automotive Group

1,484

0.1%

CarsDirect.com, Inc.

1,459

0.1%

Toyota of Orlando

1,453

0.1%

Land Rover Houston

1,335

0.1%

Total

1,033,224

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Share of all Impressions

Leaderboard (728x90)

304,405

29.5%

Medium Rectangle (300x250)

194,527

18.8%

Wide Skyscraper (160x600)

135,551

13.1%

Non-Standard Dimension

99,437

9.6%

Large Rectangle (336x280)

88,416

8.6%

Skyscraper (180x150)

49,472

4.8%

Rectangle (180x150)

48,403

4.7%

Full Banner (468x60)

29,357

2.8%

Button #1 (120x90)

25,854

2.5%

Micro Bar (88x31)

19,267

1.9%

Button #2 (120x60)

10,251

1.0%

Square Button (125x125)

7,174

0.7%

Vertical Banner (120x240)

6,216

0.6%

Half Banner (234x60)

5,217

0.5%

Unspecified

4,441

0.4%

Square (250x250)

3,576

0.3%

Vertical Rectangle (240x400)

1,648

0.2%

Total

1,033,212

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

1,019,284

98.7%

Floating/Overlay

11,696

1.1%

Pop-Up

1,405

0.1%

Pop-Under

691

0.1%

Interstitial

135

0.0%

Total

1,033,211

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 

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