Automotive on the Internet Plus Demographics, Advertisers and Ad Types
Automotive on the Internet Plus Demographics, Advertisers and Ad Types
A deeper drill down into automotive Internet destinations, demographics, advertisers, ad sizes and types
|
Top 10 Automotive Destinations |
||
|
|
Unique Audience (000) |
Active Reach (%) |
|
eBay Motors |
5,094 |
3.98 |
|
AOL Auto |
1,775 |
1.39 |
|
Kelley Blue Book |
1,388 |
1.08 |
|
MSN Autos |
1,385 |
1.08 |
|
AutoTrader.com |
1,168 |
0.91 |
|
Ford |
953 |
0.74 |
|
Edmunds.com |
782 |
0.61 |
|
AAA |
760 |
0.59 |
|
Jumpstart Automotive Media |
759 |
0.59 |
|
Cars.com |
721 |
0.56 |
|
Source: Nielsen//NetRatings NetView |
||
|
Demographic Data for Automotive Category |
|||
|
|
Target |
Unique Audience (000) |
Audience Comp (%) |
|
Total |
|
47,412 |
100 |
|
Male |
|
27,332 |
57.65 |
|
Female |
|
20,079 |
42.35 |
|
Age |
2 - 11 |
771 |
1.63 |
|
|
12 - 17 |
3,083 |
6.5 |
|
|
18 - 24 |
2,377 |
5.01 |
|
|
25 - 34 |
7,978 |
16.83 |
|
|
35 - 49 |
17,700 |
37.33 |
|
|
45+ |
22,055 |
46.52 |
|
|
55+ |
10,138 |
21.38 |
|
|
65+ |
3,444 |
7.26 |
|
HH Income |
$ 0 - 24999 |
2,549 |
5.38 |
|
|
$ 25000 - 49999 |
10,295 |
21.71 |
|
|
$ 50000 - 74999 |
13,334 |
28.12 |
|
|
$ 75000 - 99999 |
8,930 |
18.83 |
|
|
$ 100000 - 149999 |
7,325 |
15.45 |
|
|
$ 150000+ |
4,347 |
9.17 |
|
Source: Nielsen//NetRatings NetView |
|||
Data below focuses on the Automotive Industry Week ending October 2, 2005 US, Home and Work
|
Top 20 Advertisers |
||
|
|
Impressions (000) |
Share of all Impressions |
|
General Motors Corporation |
565,877 |
54.8% |
|
Toyota Motor Corporation |
114,545 |
11.1% |
|
DaimlerChrysler Corporation |
106,344 |
10.3% |
|
Ford Motor Company |
62,733 |
6.1% |
|
Mazda Motor Corporation |
26,361 |
2.6% |
|
Hyundai Motor Company |
21,569 |
2.1% |
|
Volkswagen AG |
19,224 |
1.9% |
|
Honda Motor Co., Ltd. |
12,257 |
1.2% |
|
Nissan Motor Co., Ltd. |
8,210 |
0.8% |
|
Fuji Heavy Industries Ltd |
5,771 |
0.6% |
|
Mitsubishi Motors Corporation |
5,689 |
0.6% |
|
Bob Moore Automotive Dealer |
4,617 |
0.4% |
|
Suzuki Motor Corporation |
3,954 |
0.4% |
|
Kia Motors Corporation |
3,019 |
0.3% |
|
Pinnacle Nissan Infiniti |
2,350 |
0.2% |
|
Rizza Automotive Group |
2,226 |
0.2% |
|
Antwerpen Automotive Group |
1,484 |
0.1% |
|
CarsDirect.com, Inc. |
1,459 |
0.1% |
|
Toyota of Orlando |
1,453 |
0.1% |
|
Land Rover Houston |
1,335 |
0.1% |
|
Total |
1,033,224 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
|
Top Ad Sizes |
||
|
|
Impressions (000) |
Share of all Impressions |
|
Leaderboard (728x90) |
304,405 |
29.5% |
|
Medium Rectangle (300x250) |
194,527 |
18.8% |
|
Wide Skyscraper (160x600) |
135,551 |
13.1% |
|
Non-Standard Dimension |
99,437 |
9.6% |
|
Large Rectangle (336x280) |
88,416 |
8.6% |
|
Skyscraper (180x150) |
49,472 |
4.8% |
|
Rectangle (180x150) |
48,403 |
4.7% |
|
Full Banner (468x60) |
29,357 |
2.8% |
|
Button #1 (120x90) |
25,854 |
2.5% |
|
Micro Bar (88x31) |
19,267 |
1.9% |
|
Button #2 (120x60) |
10,251 |
1.0% |
|
Square Button (125x125) |
7,174 |
0.7% |
|
Vertical Banner (120x240) |
6,216 |
0.6% |
|
Half Banner (234x60) |
5,217 |
0.5% |
|
Unspecified |
4,441 |
0.4% |
|
Square (250x250) |
3,576 |
0.3% |
|
Vertical Rectangle (240x400) |
1,648 |
0.2% |
|
Total |
1,033,212 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
|
Ad Delivery Types |
||
|
|
Impressions (000) |
Share of all Impressions |
|
Inline |
1,019,284 |
98.7% |
|
Floating/Overlay |
11,696 |
1.1% |
|
Pop-Up |
1,405 |
0.1% |
|
Pop-Under |
691 |
0.1% |
|
Interstitial |
135 |
0.0% |
|
Total |
1,033,211 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
For more information, please go here.
JACK LOECHNER
Center for Media Research
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