Out to Launch

Bouncy balls exemplify the color quality of a Sony Bravia LCD TV. Sears and Visa get a jumpstart on holiday ads. Let's launch!

The only bad thing I can say about this ad is that it's not slated for a U.S. run. Yet the ad was filmed in San Francisco! Go figure. Sony turned a childhood toy, a bouncing rubber ball, into a creative ad force to be reckoned with. Sony let 250,000 bouncing rubber balls loose on the infamously hilly streets of San Francisco to illustrate the enhanced color Sony Bravia LCD TVs bring to its owners. The music is also spot on: The Knife's song "Heartbeats" instills just the right mood: check out the ad and tell me if you disagree. "Balls" launched in the United Kingdom on November 6, with a two-and-a-half minute spot roadblocking an entire commercial break before the Chelsea versus Manchester United soccer game on Sky Sports One. The spots also comes in twenty, thirty and sixty-second installments that will run in Europe, Australia, and New Zealand until the Christmas season. The campaign's tag line is: "colour like no other." Bravo to Fallon London for creating the Bravia campaign.

Sprint has launched a TV campaign that's essentially an active case study demonstrating how businesses can learn more about choice and flexibility from the mobile service provider. The spot illustrates, via a customer case study with Ford Motor Company, how Sprint can improve business results. Sprint replaced the desk phones of Ford product engineers with walkie-talkie wireless phones, since the engineers are rarely at their desks but usually on the road or in test labs. TV spots are running on network and cable news networks, and during major sports programming. Print ads are running in major business publications. Publicis & Hal Riney created the campaign.

Visa USA has launched its holiday promotion, "Visa's $1.5 Million Holiday Giveaway," using a combination of TV and online components. The program will award 50,000 winners with $25 prizes, plus a grand prize of $250,000. From November 1 to December 31, Visa cardholders will be automatically entered for a chance to win by using a Visa card to make Visa purchases online or offline. Users can also go online for a chance to win in the "Holiday Instant Win Game." The TV spot "Boat" shows a man in a toy store purchasing a toy boat. Since he used his Visa card to pay for it, he's now eligible for "something big." The small toy boat expands to fill the toy store, popping air-filled toy soldiers in the process. The spot concludes with a voiceover stating, "Even the smallest purchase can turn into something big. Visa: Your card for the holidays." BBDO created the TV spot.

Sears is wishing big this holiday season, with the launch of its first fully integrated campaign in years, entitled "Wish Big." TV ads launched November 6 in a magical town where residents wish big. And receive big. Print ads are running in national publications and playing a prominent role in the campaign for the first time in many years. Sears also unveiled a three-story snow globe--complete with fake snow and real people living inside--in Times Square yesterday. Didn't Yahoo! do something similar last year? In addition, "Little Big Wish Books" will be distributed through Sears Auto Centers, and a daily online "doorbuster" e-mail program launches November 27. Y &R Chicago created the campaign.

In celebration of AMC's MonsterFest 2005, 50 zombies and werewolves invaded Manhattan via the Brooklyn Bridge, making stops at high-trafficked places such as Penn Station and Times Square. Commuters and tourists brave enough to take a closer look were treated to branded bags of candy corn. The campaign was produced by the michael alan group.

If war re-enactments were this nonviolent, women might actually watch them. Blattner Brunner created a bloodless campaign for North and South Magazine, targeting males aged 45 to 65. The magazines-as-swords (or cannons) creative is running in non-competing history magazines such as Military Chronicles and North and South, beginning this month. The ads use one-word stencil headlines borrowing the look of regimental flags (both Union and Confederate), on which soldiers would paint the names of battles fought and survived.

Draft New York launched a campaign for Computer Associates promoting the management software company's integrated government security products. The campaign targets C-level executives and system integrators. A print ad shows a lightning streak behind Washington D.C. monuments, including the Capitol building and Jefferson Memorial. The copy reads, "Security threats change suddenly," and ends with an 800-number and unique URL. Print ads are running in editions of Federal Computer Week, Government Executive, National Journal, Washington Technology, and Government Security News.

To emphasize the high-performance attributes of Road Runner High Speed Online, the company launched a three-spot TV campaign that brings consumers into an animated world inside their computer--the Road Runner world, where life is richer, more exciting, and safer. One 30-second spot is an animated Broadway-style mini-musical. The three spots will air through mid-December in various national markets. RTC Relationship Marketing created the TV spots and print, direct mail, radio, outdoor and online components of the Road Runners campaign.

This week's Web site launches have me yearning for warmer weather.

Avenue A | Razorfish has designed the official travel site for the island of Curacao. The site gives visitors a look at the island's architecture as well as numerous diving excursions, where tourists can visit everything from airplane wrecks to Lover's Beach (which is tied to visiting a car wrecks dive site. Interesting.). The site was redesigned in an effort to build brand awareness and increase travel bookings.

As part of its new branding strategy, Club Med has redesigned its Web site. Visitors have access to the online pressroom, group sales division, and a travel agent section with an online reservation system. The site provides improved navigation and allows users to view more than 100 resorts in 40 countries and book vacations. Nurun designed the site.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together. Targeting the overworked couples who spend all day at work, dinners at home ...
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
>> Out to Launch Archives