• WWD.com, Thursday, November 10, 2005 2:09 PM

According to a report by WWD.com's Jeff Bercovici, who follows the magazine business, the TV Guide Magazine Group is already having doubts about its Inside TV spinoff, which was launched in April. Intended as a celebrity magazine targeted at young, mostly female, viewers, WWD.com says the magazine is selling fewer than 200,000 copies per issue. As a result, a celeb-mag consultant has been brought in to tweak the book, with a revamp expected to hit newsstands in about a month. Insiders say to look for a greater emphasis on fashion, shopping, and relationships, with fewer pages devoted to gossip. TV Guide itself just weeks ago rolled out its long-contemplated full-size weekly in a last-ditch effort to capture TV viewers who had rapidly migrated away from the digest. It's too soon to know how that experiment is succeeding. [Full disclosure: I had been a finalist two years ago for the editor's job at TV Guide.]

Read the whole story at WWD.com »