Drilldown on Internet Advertising Presence for Videos, Movies and Theatres A deeper look at ad sites, viewer demographics, ad types, sizes and delivery for videos, movies and theatres Top 10 Videos/Movies DestinationsWeek ending October 23, 2005 US, Home and Work Unique Audience (000)Active Reach (%) IMDb - Internet Movie Database 6,321 4.89 Netflix 3,565 2.76 MSN Movies 3,453 2.67 Yahoo! Movies 3,228 2.5 Moviefone 2,734 2.12 Blockbuster 1,469 1.14 UGO Film/TV 1,151 0.89 Rotten Tomatoes 1,063 0.82 iFILM 868 0.67 fandango.com^ 821 0.64 Source: Nielsen//NetRatings NetView &nb sp; Demographic Data for Videos/Movies Category Month of September 2005 US, Home and Work TargetUnique Audience (000)Audience Comp (%) Total 46,825 100 Male 24,135 51.54 Female 22,690 48.46 Age 2 - 11 1,539 3.29 12 - 17 4,896 10.46 18 - 24 2,879 6.15 25 - 34 8,172 17.45 35 - 49 17,508 37.39 45+ 17,634 37.66 55+ 7,330 15.65 65+ 2,600 5.55 HH Income $ 0 - 24999 2,621 5.6 $ 25000 - 49999 10,151 21.68 $ 50000 - 74999 12,909 27.57 $ 75000 - 99999 8,950 19.11 $ 100000 - 149999 7,559 16.14 $ 150000+ 3,936 8.41 Source: Nielsen//NetRatings NetView Data on the Entertainment Industry/ Movies Segment Week ending October 23, 2005 US, Home and Work Top 20 Advertisers Impressions (000)Share of all Impressions The Walt Disney Corporation 121,169 32.5% General Electric Company 81,168 21.8% The News Corporation Limited 47,299 12.7% DreamWorks SKG 40,038 10.7% Time Warner Inc. 34,401 9.2% Sony Corporation 23,433 6.3% Viacom Inc 11,982 3.2% American Zion 2,436 0.7% Magnolia Pictures 2,209 0.6% J2 Communications 1,608 0.4% Rogue Pictures 1,466 0.4% Mattel, Inc. 1,047 0.3% Rockne & Jones 487 0.1% Lions Gate Entertainment Corp 471 0.1% Eagle Rock Entertainment PLC 449 0.1% Sparq 431 0.1% PictureHouse 411 0.1% Anchor Bay Entertainment 404 0.1% Tel Ra Productions 301 0.1% Laurel Hill Entertainment 285 0.1% Total 373,025 100.0% Source: Nielsen//NetRatings AdRelevance Top Ad Sizes Impressions (000) Leaderboard (728x90) 130,449 Wide Skyscraper (160x600) 59,438 Medium Rectangle (300x250) 44,644 Unspecified 39,466 Non-Standard Dimension 23,848 Skyscraper (180x150) 22,710 Full Banner (468x60) 15,406 Large Rectangle (336x280) 7,612 Square Button (125x125) 6,553 Rectangle (180x150) 4,880 Half Banner (234x60) 4,453 Button #2 (120x60) 3,476 Button #1 (120x90) 3,443 Vertical Rectangle (240x400) 3,154 Vertical Banner (120x240) 1,882 Micro Bar (88x31) 1,089 Square (250x250) 520 Total 373,023 Source: Nielsen//NetRatings AdRelevance Ad Delivery Types Impressions (000)Share of all Impressions Inline 350,828 94.1% Pop-Up 10,756 2.9% Interstitial 4,808 1.3% Pop-Under 3,475 0.9% Floating/Overlay 3,155 0.8% Total 373,022 100.0% Source: Nielsen//NetRatings AdRelevance Data on the Entertainment Industry/ Movie Theater Segment Week ending October 23, 2005 US, Home and Work Top 6 Advertisers Impressions (000)Share of all Impressions Regal Entertainment Group 368 54.3% National Amusements, Inc. 254 37.5% IMAX 34 5.0% Loews Cineplex Entertainment 16 2.4% Crown Theatres L.P. 4 0.6% MUVICO Theaters 2 0.3% Total 678 100.0% Source: Nielsen//NetRatings AdRelevance Top Ad Sizes Impressions (000)Share of all Impressions Large Rectangle (336x280) 223 32.9% Button #2 (120x60) 205 30.2% Leaderboard (728x90) 181 26.7% Button #1 (120x90) 40 5.9% Half Banner (234x60) 12 1.8% Full Banner (468x60) 9 1.3% Wide Skyscraper (160x600) 4 0.6% Skyscraper (180x150) 4 0.6% Total 678 100.0% Source: Nielsen//NetRatings AdRelevance Ad Delivery Types Impressions (000)Share of all Impressions Inline 677 100.0% Source: Nielsen//NetRatings AdRelevance Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.