• ClickZ, Wednesday, November 16, 2005 10:45 AM

How do analytics providers feel about Google's entry into their territory? This week, the online advertising powerhouse said it will be offering its AdWords customers free data about where, when, and how people go to the Web sites in its index. Analytics providers gave ClickZ a decidedly mixed reaction, but the consensus was that Google will not wipe out high-end analytics providers because they can still offer richer data than Google about specific site performance, but lower-end guys will start dropping one by one. Still others think Google's entry into analytics will expand the category by lifting awareness for providers and forcing them to offer more comprehensive data.

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