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Google Poised To Tackle Lucrative Classifieds Space

  • NY Times, Wednesday, November 16, 2005 12:45 PM
Looking toward yet another search-based revenue stream that is sure to rankle executives in newspaper suites all across the country, Goodle is poised to move aggressively into the classified advertising business, reports The New York Times. Many newspapers, particularly in major markets, have already felt the sting of the online-classifieds model, pioneered successfully by Craig Newmark's Craigslist. Craigslist, which is not advertiser-supported, is thought to have stolen huge volumes of ad linage from metro papers, starting with the San Francisco Bay market (which is where the Craigslist shop is based). The Times says Google's service would be called Base. "The general industry perception is that Google could potentially transform [the classifieds] market, which has already been shaken," says the Times story. The classified market does $100 billion annually. Until Google executives reveal more about Base, much about it, including its revenue-generating model, remains unknown.

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