- NY Times, Wednesday, November 16, 2005 12:45 PM
Looking toward yet another search-based revenue stream that is sure to rankle executives in newspaper suites all across the country, Goodle is poised to move aggressively into the classified
advertising business, reports
The New York Times. Many newspapers, particularly in major markets, have already felt the sting of the online-classifieds model, pioneered successfully by Craig
Newmark's Craigslist. Craigslist, which is not advertiser-supported, is thought to have stolen huge volumes of ad linage from metro papers, starting with the San Francisco Bay market (which is where
the Craigslist shop is based). The
Times says Google's service would be called Base. "The general industry perception is that Google could potentially transform [the classifieds] market, which
has already been shaken," says the
Times story. The classified market does $100 billion annually. Until Google executives reveal more about Base, much about it, including its
revenue-generating model, remains unknown.
advertisement
advertisement
Read the whole story at NY Times »