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BlogAds' Liberal Advertising Group Ousts Popular Sites

Nov 18, 2005, 6:00 AM
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A group of politically liberal Web logs organized into a mini-network of BlogAds has lost some prominent members Wednesday and Thursday, but advertisers were not affected, said BlogAds founder Henry Copeland. Some of the well-trafficked blogs no longer with the mini-network are Drudge Retort, Raw Story, and Smirking Chimp. Drudge Report author Rogers Cadenhead wrote on his site that the reason he and others were dropped was because their sites appear to be more like online news publications than blogs. Copeland said the shakeup in the mini-network didn't disrupt any existing advertising campaigns. "Because of the structure of BlogAds, bottom up or top down, the ads are all bought separately even when they are ordered in bundles," he said. "In other words, no current advertisers have been affected--their ads are all still running."

--Shankar Gupta

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