Nearly 40 percent of the buyers and planners polled by
Media Life said they are not optimistic about media spending next year, based on their dealings with clients and what they see as a likely
economic downturn. An equally high number of respondents said they don't have any idea how 2006 will pan out, while less than one quarter of respondents were of a different mind completely, saying
next year will be a better one. Nevertheless, Internet spending is expected to grow 20 to 25 percent next year; 44 percent of respondents said newspapers are most vulnerable to a budget shift to
online.
Read the whole story at Media Life »
