Online Newspapers Grow to Reach One Out of Four Internet Users
According to Nielsen//NetRatings @ Plan Fall 2005, newspaper Web sites grew 11 percent year-over-year to 39.3 million unique visitors in October 2005, comprising 26 percent of the active U.S. Internet population, or one out of every four Internet users. The increase exceeds the growth of the active Internet universe as a whole, which rose three percent year-over-year.
This research follows on the heels of last week's news of the recent six-month decline in average weekday print circulation among America's top 20 largest newspapers, as reported by the Audit Bureau of Circulations.
According to the release, among newspaper readers 22 percent have shifted their readership preferences from offline to online sources, 71 percent still prefer print newspapers, while seven percent divide their time evenly between the two sources.
NYTimes.com was the top U.S. online newspaper site, with 11.4 million unique visitors in October 2005. USATODAY.com and WashingtonPost.com took the No. 2 and 3 spots.
|
Top Online U.S. Newspaper Sites, October 2005 |
|||
|
Newspaper Site |
Unique Audience (000) |
Active Reach (%) |
Y-O-Y Change |
|
1. NYTimes.com |
11,405 |
7.5 |
15% |
|
2. USATODAY.com |
10,361 |
6.81 |
8% |
|
3. WashingtonPost.com |
8,067 |
5.31 |
28% |
|
4. LA Times |
3,934 |
2.59 |
23% |
|
5. SFGate.com |
3,922 |
2.58 |
4% |
|
6. Boston.com |
3,602 |
2.37 |
-1% |
|
7. Daily News Online Edition |
2,870 |
1.89 |
5% |
|
8. Wall Street Journal Online |
2,665 |
1.75 |
9% |
|
9. The Houston Chronicle |
2,654 |
1.75 |
35% |
|
10. Chicago Sun-Times |
2,584 |
1.7 |
20% |
|
Online Newspaper Category** |
39,283 |
25.83 |
11% |
|
Source: Nielsen//NetRatings, November 2005 ** Category includes both U.S. and internationally based online newspapers. |
|||
More men than women read online newspapers; they constituted 56 percent of newspaper site readership in October, compared with women who made up 44 percent of online readers. People with an income between $100,000 and $150,000 and those with a bachelor's or postgraduate degree were also likely to visit online newspapers, comprising 21 percent and 52 percent of visitors, respectively.
For more information, please visit here.
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
-
Americans Fed Up With Bad Ads May 7, 6:15 a.m.
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American ...
Be the first to comment on "Online Newspapers Grow to Reach One Out of Four Internet Users"
Leave a Comment