Just an Online Minute... All About Formats
First, rich media ad server eyeReturn, the creator of Vokens, launched a notable online campaign for Ford Canada through Young & Rubicam.
The online creative features an eyeReturn user-activated Flash Voken in the form of a giant Ford F-Series truck. When web users visit one of nine popular websites, they will see the front grill of the F-Series truck. If the user clicks on the image they will see and hear the F-Series driving towards them. The entire experience was created in Macromedia Flash, and is delivered seamlessly via the patent-pending eyeReturn ad-serving engine.
The second announcement came from Unicast, which Unicast, developer of the Superstitial, and Klipmart, a java based video ad solutions provider, who partnered to expand the creative opportunities available to advertisers online by integrating video elements from their television commercial spots within the standard, Superstitial format.
And the third announcement came from BURST! Media, which announced the addition of a Flexible Creative Unit (FCU) to its inventory of ad solutions. The unit supports various creative sizes including the Standard Skyscraper (120x600), Wide Skyscraper (160x600), Vertical Banner (120x240), as well as multiple text links, within a single location.
BURST! President and CEO Jarvis Coffin said that previously, each individual creative unit supported by the FCU was available on a site-by-site basis but now they will be available across the 2,300 specialty content publishers within the BURST! network.