Google has finally bowed to the wishes of publishers in its AdSense network by giving them more control over how advertisers sign up to market on their site. Analysts note that publishers will now be
able to own and manage their advertising relationships. For advertisers, the new feature, called Onsite Advertiser Sign-up, allows them to sign up directly on the Web sites they want to be seen on.
Previously, advertisers had to list the sites they specifically market on through their AdWords enrollment page. The new feature will also enable publishers to sign up smaller advertisers without
having to worry about production and billing management, as Google's automated software handles that as part of the revenue share agreement.
Read the whole story at Reuters.com »
