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Miller Brewing Changes Ads After Budweiser Complaints

  • Ad Age, Monday, November 21, 2005 12:45 PM
Here's yet another chapter in the ongoing saga of the Miller Lite vs. Bud Light advertising wars. This one has Miller caving in to Anheuser-Busch's complaints about a new campaign for Miller Lite that claimed Bud Light had "changed" and didn't taste good anymore. After A-B complained to the TV networks about the ads, Miller agreed to create a revised version of the controversial spot. The new ads are still set in a courtroom and still harp on Miller's two-year-old positioning that Miller Lite has more taste than Bud Light. But the revised spots drop references to a "changed" Bud Light. After A-B cried foul, 10 of 32 networks on Miller's schedule put the original spots on hold pending substantiation of the claim. We score these developments a victory for Bud, but stay tuned. This one ain't over till it's over.

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