Ziff Davis Media is killing off
Sync, a men's bimonthly Magazine that has been around for barely 18 months. The book, which focused heavily on gear and technology, never found an audience.
Its initial rate base was 200,000, but recent issues were selling as few as 45,000 copies at newsstand.
Sync competed in a crowded market. Until several years ago, the young-men's magazine
pantry was anything but well-stocked.
Maxim and
FHM were hot, but what else was there?
Playboy?
Penthouse? No surprise, then, that
Cargo, Vitals for Men, Zink, Razor,
and an assortment of other books launched in rapid succession. None has been a standout success, and several, including
Vitals and, now,
Sync, have died. Conde Nast's
Vogue for
Men, whose first issue is now on newsstands, is intended to reach an older, more sophisticated demo; it's too soon to know if that market will respond to Conde's new magazine.
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