bubble - PBM Products

PBM Products has named bubble, Philadelphia, a gender marketing agency, to handle its upcoming ad campaign for Bright Beginnings infant formula. Work will include print, online and direct mail components and is slated for a 2006 launch. The campaign will target 25- to 34-year-old women with one to three children. The incumbent was The Martin Agency, Richmond, Va. Spending was not released.
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