bubble - PBM Products
by Nov 21, 2005, 5:30 PM
PBM Products has named bubble, Philadelphia, a gender marketing agency, to handle its upcoming ad campaign for Bright Beginnings infant formula. Work will include print, online and direct mail components and is slated for a 2006 launch. The campaign will target 25- to 34-year-old women with one to three children. The incumbent was The Martin Agency, Richmond, Va. Spending was not released.