- MediaPost, Tuesday, November 22, 2005 1:15 PM
Marketers boosted their online ad spending nearly 34 percent during the third quarter of 2005, according to official online industry estimates released Monday. That gives online about three times the
rate of growth of even the most dynamic of the measured traditional media, according to data from a major ad tracking firm. Advertisers invested a record $3.1 billion online during the third quarter,
an increase of 33.9 percent over the third quarter of 2004, according to tracking data from the Interactive Advertising Bureau and PricewaterhouseCoopers. The IAB is now projecting online ad spending
will surpass $12 billion for the year, a jump of more than 25 percent from 2004's $9.6 billion.
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