Here's a marketing promotion with lasting value. Dunkin' Donuts says it will give two winners of an essay contest coffee for life. That's right--a lifetime's worth of free java. It's called the Great
Lengths contest, and customers are asked to submit an essay of 250 words or less about the great lengths they have gone to in order to get a cup of Dunkin' Donuts coffee. The contest is open to
consumers 18 and older in New Hampshire, Massachusetts, Maine, Rhode Island, Connecticut, New York and Vermont. It ends Nov. 28.
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