Stop The Presses: Bayer Finds People Prefer Good News To Bad News
Mediaweek, Wednesday, November 23, 2005 12:34 PM
Bayer HealthCare's Consumer Care Division, which has been negotiating with consumer magazines to place its controversial Aleve pain reliever brand in "good news" branded editorial content, Tuesday released findings of a study it funded showing that the majority of consumers would rather hear good news than bad news. The survey, conducted by The Segmentation Company, a division of Yankelovich, polled 1,004 people, with 94 percent saying they want to hear more good news, and 77 percent believing the media does not give enough coverage to good news.
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