News Brief
The Michelin Man Comes to America
Feb 25, 2002, 12:00 AM
The Michelin Man is taking to America's roadways to win the vote for Mayor of Mobility and deliver his message of "quality and innovation" across the country. The whistle-stop bus tour will hit 16 cities in nine days and will also introduce a new advertising campaign, which stars the Michelin Man for the first time in North America. The Michelin Man is running for the Mayor of Mobility to connect with consumers and talk about Michelin quality and innovation.
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