After a year's absence from TV, Pfizer is going back on the air with subdued Viagra spots that focus on men talking about erectile dysfunction instead of mentioning the product directly. The
understated approach is partly a reaction to consumer complaints about the sexual content of ads for Viagra and other drugs of its ilk--and the Food and Drug Administration's specific objection to a
Pfizer commercial that showed a man and a woman shopping for lingerie.
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