- DM News, Friday, November 25, 2005 1:30 PM
Marketers and retailers are of course hoping for record sales this holiday season, and some experts say they have every reason to be optimistic. But the bottom line is that such predictions are a
tricky business, and exactly how much consumers will spend is anybody's guess. The Gallup Organization predicted that consumers plan to spend $763 on gifts, up from $730 in the estimate reported a
year ago. Meanwhile, the Conference Board's estimate was less rosy. It said U.S. households will spend an average of $466 on gifts this season, down marginally from last year's $476. Overall, the
National Retail Federation said it expects holiday sales of almost $440 billion.
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