• NY Times, Monday, November 28, 2005 11:30 AM

To celebrate Rolling Stone's 1000th issue, which it will publish next May, founder Jann Wenner has come up with an idea that is both eye-catching and hugely expensive. The entire domestic run of the oversize magazine will carry a 3-D cover. "If a magazine spends $100,000 to do a cover, that would be a huge, astronomical amount," Steve DeLuca, the magazine's publisher, told The New York Times. "This cover will be far, far, far in excess of that amount." Wenner Media is raising the rate base for RS' 1000th ish, from 1.4 to 1.5 million copies. The newsstand price has not been set, but it is expected to be increased for the occasion. The cover image itself is expected to be a collage of about 100 people who have played a role in the country's music, politics, and pop culture since the iconic magazine was launched, in San Francisco, in 1967. The 3-D process Rolling Stone is using for its 1000th cover does not require users to wear special glasses.

Read the whole story at NY Times »