Martina Zavagno launched Adverblog in 2003 as a "personal diary" to share campaigns with her readers. Zavagno is multi-lingual, so she tries to focus more on European campaigns. In the beginning, Zavagno would scour news and agency Web sites for offbeat campaigns to feature. Now that the site has grown in popularity, many campaigns are submitted directly to Adverblog, sometimes beating the trade press deadlines.
Aside from the quirky creative, another useful part of the site is the marketing-centric blogs section. Listed alphabetically, the majority are in English; foreign-language blogs are labeled accordingly. There's even a list of ad agencies that blog. Visitors to the site can also sign up to receive the Adverblog newsletter.